博郡 Bordrin Concept Car HMI

HMI 界面设计
HMI User Interface Design

Bordrin概念车C31 HMI设计
Bordrin C31 Concept Car HMI Design
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案例纵览Overview

2018年，Bordrin迎来了公司历史上第一辆概念汽车的展车项目，不仅Bordrin，这一年几乎是中国新能源车真正造第一辆车的元年，各路车厂摩拳擦掌，准备从ppt概念造车的桎梏中脱出，当然作为一个初创新能源汽车公司，Bordrin也希望能借用展车吸引到更多潜在年轻购车者的眼球，同时，高层的需求也希望C31的设计走的离落地更深远，这样的情况下，dark和bordrin底特律团队开展了从概念设计一直到展车HMI项目的落地工作，从SOR（Specification Of Requirements ） Document的撰写，到UX 需求文档的构思，到Mood Borad，最终到概念设定以及动效，结合了场景，用户画像的各种概念设计，喷薄而出。

In 2018, Bordrin ushered in the first car exhibition project in the company ’s history. Not only Bordrin, this year is almost the first year of China ’s new energy vehicle. The concept car is out of the shackles. Of course, as a newly innovative energy car company, Bordrin also hopes to borrow the show car to attract the attention of more potential young car buyers. At the same time, the high-level demand also hopes that the design of C31 will go further. Far-reaching, under such circumstances, the Bordrin Detroit team and I carried out the work from concept design to the exhibition car HMI project, from the writing of SOR Document, to the design of the UX requirements document, to Mood Borad, combining the scene and the user portrait All kinds of conceptual designs are sprinkled out.
SOR文档撰写 Bordrin SOR Document Writing
Sample Page of SOR Document
卡片分类 Card Sort
Define the concept car Characteristic

质感
Texture
轻量级
Light-weight
年轻化
Younger
灵动
Smart
特别
Unique
...
More...
产出 Deliverables
UI Deliverables

中控主界面风格 HU Landing Animation
带入了质感，独特性的设计特质（DNA）以及年轻化的配色
动效中用到了独特的粒子和光感渲染

Brings texture, unique design traits (DNA) and youthful color matching
Unique particles and light rendering are used in the animation
仪表盘设计 Cluster UI
质感，空间以及莫兰蒂的配色风格，突出了高端概念车的氛围，小而精巧的组件，空间感的布局，纵深至画面深处，心理上给予驾驶者高端，而又积极进取的心理暗示

The texture, space and Moranti ’s color scheme highlight the atmosphere of a high-end concept car, small and delicate components, the layout of the sense of space, from the depth to the depth of the picture, psychologically giving the driver a high-end, yet aggressive mental hint
中控的其他组件设计 HU Other App UI Design
中控其实只是一个APP的载体，作为新能源车，我们希望它能承载更多的信息交换甚至涉及到生活方式的场景，每个应用都会在概念车里有独特风格的展现，既有C31 DNA和Bordrin品牌的继承，又有独特的个性化，也就是差异化的风格展示

Central Control is actually just an APP carrier. As a new energy vehicle, we hope that it can carry more information exchange and even involve lifestyle scenes. Each application will have a unique style in the concept car, including C31 DNA. The inheritance of the Bordrin brand has a unique personalization, that is, a differentiated style display
案例创作所用软件
Software used in this case

AfterEffect
Illustrator
Keynote